Case Study

The Far North District Council has a very skilled Communications Department that takes care of their marketing but, from time to time, they outsource special projects.

Work we have completed for them includes; creating a logo for their Maps Department, scoping out an accessible tourism project, redesigning their Rates Easy Pay forms and brochures, shooting a library of images for inclusion in web and communications and creating innovative internal signage for their new service centre in Kerikeri.

Our favourite job was the ‘Let’s Talk Crap’ campaign to incite ratepayers to vote regarding the proposed upgrade to the sewerage system.

Knowing that the local community tends to be apathetic about local body matters, Council engaged us with the brief that "irrespective of whether they choose to vote, we don’t want ratepayers to say that they weren’t aware of the issues".

This campaign won some prestigious marketing awards and you can click here to read more.

Our campaign, which included potty displays, longdrops, a talking dunny, ‘Roley’ the toilet roll mascot and distributing free custom wrapped rolls of toilet paper, got the locals talking and attracted international media attention. The outcome was an unprecedented 13% response rate and Council received over triple the target number of votes.

‘The porcelain toilet bowl displays and long drops dotted around town quickly became a talking point, as did the toilet roll mascot ‘Roley’ who became well-known during the campaign. The publicity materials displayed or given out at high-traffic areas, such as supermarkets, also helped the Council to get the message out to a large section of the population it would otherwise have struggled to connect with. Because of this high level of interest, the Council had good attendances at public meetings. It also received a high number of submissions.

The Council was delighted with this result and staff are already thinking about how the Council can replicate the successes of the Let’s Talk Crap campaign in its other communications with ratepayers’.

Richard Edmondson
Communications Manager