Copywriting & Scriptwriting

If you want to engage your audience, you have to speak their language.

Read any recent article on marketing and there’s bound to be some reference to ‘content is king’ and ‘the increasing importance of content’. Good content, which is simply the information we communicate, has always been essential and to be effective it has to be; timely, relevant to your target audience, informative or entertaining, accurate and succinct. In other words, you have to show them what’s in it for them in a way that grabs and maintains their attention. And that doesn’t change regardless of whether you’re writing copy for direct mail, website, radio, newspaper, magazine, television or a newsletter.

What has changed for some businesses though is the amount of channels they advertise through and the need to communicate more widely than they may have in the past, especially taking into account online opportunities.

Mad Ideas has the skills and experience to handle all your copy writing and script writing requirements for both hard copy and digital media. We can also train your staff on how to write press releases, email newsletters and social media.

To hear the radio ads below click Play. If the advert does not play immediately then your computer settings are probably configured so that a small grey box will appear at the bottom left of your screen. Click on the box and the advert should play.

Alandale Retirement Village - Nana's Practising Her Swimming Play Parkinson & Bowskill - Spit On Headstone Play
Metalcraft Industries - Raining Cats & Dogs Play Legends Sports Bar - Breasts Play
Kerikeri Retirement Village Open Home Play Aura - Party Naked 2 Play

Click here to enquire about Copywriting and Scriptwriting.
Click here to read more about our training services.