Mad Ideas for amazing onsite promotions & events

Events & Onsite Promotions

Perhaps it’s our name that inspires a sense of adventure but we’ve handled some absolutely MAD projects.

There’s a lot involved in conceiving, planning and executing a successful event. The activity needs to be relevant to your target audience, timed so that they can be there and affordable to run (and also to attend if there is an entry fee).

Attracting a large crowd and managing them once they arrive also takes a lot of planning and frequently requires traffic control, health a health and safety plan and security. If you’re selling liquor you’re also going to need the appropriate consents and a liquor license.

Mad Ideas has the skills and experience to help you plan and event manage your seminar, open day, expo, product launch or whatever else you dream up.

We'll ensure that it runs smoothly and profitably and we can also help with PR and attracting media interest.

Some of our more memorable projects include:

Creation of an online marketing and press campaign selling the right to detonate the explosion that scuttled the frigate HMNZS Canterbury
Arranging sponsorship of the Dargaville Gutbuster Trolley Derby
Organising the inaugural Certified Builders Boxing Match
Organising a Community Christmas Concert
Organise the Pear Tree Easter Carnival at the Stone Store Basin
Creation of Corporate Performance Award Schemes
Hosting a soiree to raise funds for Coastguard

Click here to enquire about Events & Onsite Promotions.

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Pear Tree Easter Egg Hunt & Raft Race

The Pear Tree inaugural Easter Egg Hunt & Raft Race was held in 2010. We hid literally hundreds of cards printed with Easter Eggs which the children traded for Easter Eggs. This was followed with a Colouring Competition, egg & spoon races, pony rides and the main event which was a raft race. The event was so popular it became an annual event.

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Certified Builder’s Boxing Match

Back in 2012 the members of the Far North Certified Builder’s Association wanted to build awareness of brand and ensure that the local community understood their point of difference. They decided to host a Charity Boxing Match with proceeds going to Pink & Steel Pilates Trust which provided assistance to local people recovering from cancer surgery. Mad Ideas helped organise and promote the inaugural event. The night was a sell out and raised over $8,000 as well as gaining lots of exposure for both the builders and the trust. The event, now in its third year, continues to grow raise money for local charities.

Kerikeri Retirement Village Christmas Concert

The Kerikeri Retirement Village is a not-for-profit Trust and relies heavily on community support to provide the extra luxuries that can make life easier and more worthwhile for the elderly. In return the Village tries to add value to the community by running a variety of programmes that support the elderly and their families and encourages participation by people of all ages. Mad Ideas helped them to organise and host a Christmas Concert in their gardens which proved to be an entertaining night for the many residents, friends, family, staff, volunteers and public who attended.

Let's Talk Crap – Far North District Council

The Far North District Council needed to consult with ratepayers in Kerikeri and Paihia about upgrades of the treatment plants and proposed improvements / expansion of the wastewater systems. Knowing that the community tends to be apathetic about local body matters, Council engaged us with the brief that "whether or not ratepayers chose to vote, Council didn't want anyone to say they hadn’t heard about the issues". Our campaign, which included potty displays, longdrops, talking dunnies, Roley the toilet roll mascot, free toilet roll and a host of other innovations not only got the locals talking but attracted attention of national media. The outcome was an unprecedented 13% response rate and Council received over triple the target number of votes.