It’s widely known that when you meet someone for the first times you have less than three seconds to make a favourable first impression and it’s no different in the world of marketing and advertising - except perhaps that your audience may not give you that long!
Potential customers will make a snap judgement about the quality of your service or products based on the way you present your company. Everything from your logo to your uniform has the potential to attract (or repel) business, irrespective of what you say or do in person and your ability to actually do the job.
The answer is to be clear on who you want to reach and then to be 100% honest about what your current brand really says to the market. If you’re not sure what message you’re sending ask us… or if you’re feeling brave enough, ask your potential market!
MAD IDEAS has an enormous amount of experience in brand development with both start up ventures and rebranding existing companies that are not reaching their desired audience or results.
