At MAD IDEAS we’re often asked “what’s the best way to promote my business?”
But when it comes to marketing, the old adage ‘there’s more than one way to skin a cat’ prevails.

That’s because the answer will depend entirely on what service or product you offer, who is most likely to want it and what kind of budget you have to get your message out there.

We’ll start by researching the market, doing the marketing strategy and brand development (if needed) and then work on the creative concepts.

Once we’ve established ‘the big idea’ then we’ll talk about the best ways to deliver the message to your target audience. This could involve things like the design and printing of brochures, folders, letterhead and business cards etc, web design, online marketing, radio and press advertising, doing a direct mail campaign, event sponsorship, product launches, designing expo stands, building and vehicle signage, designing staff uniforms, writing letters of introduction etc.

When that’s sorted we’ll help you create a marketing and promotional calendar and work with you to make it happen… which brings to mind that other old saying ‘let’s run the cat up the flagpole and see if it flies’. Basically what that means is that we’ll help you to monitor the results and adjust your marketing and advertising accordingly, (anyone wondering what Marketing Consultants have against the feline species can rest assured that no cats were harmed in the creation of this website and that we’re proud supporters of the SPCA).